Red Bull’s effects are recognized throughout the world by a variety of people such as top athletes, busy professionals, college students and travelers on long journeys.
In 1987, Red Bull not only launched a completely new product, it created a whole new product category — energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.
Naturally, Red Bull’s production and global distribution needs energy and thus causes an environmental impact.
Whether through increasing implementation of wall-to-wall production or optimisation of its supply chain, Red Bull sets itself ambitious targets to further minimise its environmental impact and energy use.