GET ZERO’D IN FOR THE SEASON.

Do you talk fantasy like ahead coach or more like the waterboy? Fantasy season demands your full focus, and Red Bull Total Zero will help you keep your head in the game and zeroed in for victory. How fantasy focused are you?

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Red Bull gives you wings

Red Bull’s effects are recognized throughout the world by a variety of people such as top athletes, busy professionals, college students and travelers on long journeys.

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Always diving in head first

In 1987, Red Bull not only launched a completely new product, it created a whole new product category — energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.

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The Lifecycle of the Can

Naturally, Red Bull’s production and global distribution needs energy and thus causes an environmental impact. Whether through increasing implementation of wall-to-wall production or optimisation of its supply chain, Red Bull sets itself ambitious targets to further minimise its environmental impact and energy use.

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Giving Wings

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Explore the world behind the can