Red Bull Energy Drink
Red Bull Silver Edition Lime
Red Bull Sugarfree

Red Bull gives you wings

Red Bull’s effects are recognized throughout the world by a variety of people such as top athletes, busy professionals, college students and travelers on long journeys.

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Always diving in head first

In 1987, Red Bull not only launched a completely new product, it created a whole new product category — energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.

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The Lifecycle of the Can

Naturally, Red Bull’s production and global distribution needs energy and thus causes an environmental impact. Whether through increasing implementation of wall-to-wall production or optimisation of its supply chain, Red Bull sets itself ambitious targets to further minimise its environmental impact and energy use.

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Explore the world behind the can